IB Cognito
1.1 Introduction to business management ↗
1.2 Types of organizations ↗
1.3 Organizational objectives ↗
1.4 Stakeholders ↗
1.5 Growth and evolution↗
1.6 Multinational Companies↗
2.1 Functions and evolution of HRM↗
2.2 Organizational structure↗
2.3 Leadership and management↗
2.4 Motivation↗
2.5 Organizational (corporate) culture (HL only)↗
2.6 Communication↗
2.7 Industrial/employee relations (HL only)↗
3.1 Introduction to finance↗
3.2 Sources of finance↗
3.3 Costs and revenues↗
3.4 Final accounts↗
3.5 Profitability and liquidity ratio analysis↗
3.6 Debt/Equity ratio analysis (HL only)↗
3.7 Cash flow↗
3.8 Investment appraisal↗
3.9 Budgets (HL only)↗
4.1 The Role of Marketing↗
4.2 Marketing Planning↗
4.3 Sales Forecasting (HL only)↗
4.4 Market Research
4.5a The 7 Ps – Product↗
4.5b The 7 Ps – Price↗
4.5c The 7 Ps – Promotion↗
4.5d The 7 Ps – Place↗
4.5e The 7 Ps – People↗
4.5f The 7 Ps – Processes↗
4.5g The 7 Ps – Physical Evidence↗
4.6 International Marketing (HL only)↗
5.1 The Role of Operations Management↗
5.2 Operations Methods↗
5.3 Lean Production and Quality Management (HL only)↗
5.4 Location↗
5.5 Break Even Analysis↗
5.6 Production Planning (HL only)↗
5.7 Crisis Management and Contingency Planning (HL only)↗
5.8 Research and Development (HL only)↗
5.9 Management Information Systems (HL only)↗
